The DAILY REPORT CARD is an eight-page executive briefing on America's progress toward better schools. It "covers the coverage" the media gives the movement toward all six education goals adopted in 1989 -- summarizing that day's published news from all 50 states on local/regional/national stories/columns/editorials affecting education reform --and pointing out what reform isn't getting coverage. It will go to the 3000 people most likely to impact America's movement for better schools. It is an approach suited to the subject: While the goals are national, education solutions are almost always local. But success in one community can spur action elsewhere. A daily national report that filters and sums up all the local progress reports can provide national impetus toward the goals. Seven things to know about the DAILY REPORT CARD: 1. It is a controlled-circulation publication, initially going to a select list of 3000 media, government, corporate, and education recipients. 2. It is published by APN Inc. under contract with private sponsorship committed to promoting the education excellence movement. 3. It is delivered Monday through Friday via a range of options potentially including electronic (computer modem and FAX), same-day hand delivery (DC only), over-night hand delivery (nationwide), and mail. 4. It will also be available as a searchable database for media and policy research. 5. Its editorial staff is directly familiar with the issues; its Contributing Analysts represent expertise in every area of the education issues debate. 6. It will express no editorial opinion of its own and carry no advertising. 7. It benefits from APN's news collection and publishing experience in daily subscriber briefings on American politics and the environment. The goal is to reach a target audience and keep it focused on the agenda with a steady flow of information -- not advocacy but reporting, sharing, and highlighting fresh news on the six goals. QUESTION: Why daily? ANSWER: The key is dependency and habit. Daily it becomes ritual, and can fix an agenda for all. QUESTION: Why the name? ANSWER: "REPORT CARD" (despite over-use) helps promote competitiveness, improvement, and accountability. "DAILY" makes it different from all others. QUESTION: Why eight pages? ANSWER: More is deterring -- too much to read. Less makes it seem inconsequential. QUESTION: Will there be enough stories to fill 8 pages? ANSWER: Absolutely. The test will be to keep it to 8 pages. QUESTION: Why are APN electronic news briefings used? ANSWER: They shape coverage and impact events because they are organized, informed, lively and ahead of the local news. QUESTION: Why shouldn't it be propaganda? ANSWER: Because self-serving pieces will be read by few and influence fewer. QUESTION: Will it get into technical details? ANSWER: Generally, no. It is more for opinion leaders than for experts.