BKGLBADV.RVW   961203
 
"Global Advantage on the Internet", Mary J. Cronin, 1996, 0-442-01938-6
%A   Mary J. Cronin
%C   115 Fifth Ave., New York, NY   10003
%D   1996
%G   0-442-01938-6
%I   Van Nostrand Reinhold (VNR)
%O   +1-800-842-3636 +1-212-254-3232 fax: +1-212-254-9499 aburt-murray@vnr.com
%P   358
%T   "Global Advantage on the Internet"
 
This is a broadly based overview and introduction to the use of the Internet
for international business.  "Internet" is actually somewhat misleading, since
the book concentrates almost exclusively on the Web.
 
The material presented here is nothing new, but it is fairly solid.  The
company experience case studies, while not as analytical as those in Marlow's
"Web Visions" (cf. BKWEBVSN.RVW), are nevertheless far better than the usual
"gee whiz" collection of screen shots.
 
Contents include some background and basics, some tales of the experiences of
early entrants, a look at different countries, and reference materials and
contacts.
 
copyright Robert M. Slade, 1996   BKGLBADV.RVW   961203

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DECUS Canada Communications, Desktop, Education and Security group newsletters
Editor and/or reviewer        ROBERTS@decus.ca         rslade@vanisl.decus.ca
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