BKINTBUS.RVW 940929 "The Internet Business Book", Ellsworth/Ellsworth, 1994, 0-471-05809-0, U$22.95 oakridge@world.std.com je@world.std.com %A Jill H. Ellsworth %A Matthew V. Ellsworth %C 605 Third Avenue, New York, NY 10158-0012 %D 1994 %G 0-471-05809-0 %I John Wiley & Sons, Inc. %O U$22.95 800-CALL-WILEY Fax: 212-850-6799 %O aponnamm@jwiley.com jdemarra@jwiley.com %P 376 %T "The Internet Business Book" This is a reasonable guide to what the Internet is, and how it works. It gives good advice on the best means to approach the net community. The list of resources is aimed at, and appropriate to, business and professional users. The specifics of how to conduct a business on the Internet could use some work. The Internet information provided is concise, and provides a good, if fairly standard, starting point. Those new to the Internet should plan to spend some time practising the various applications, or might want to look for more detailed guides in areas of interest. The coverage is quite broadly based, though. The email chapter, for example, goes into some detail on the use of UUENCODE to send binary files, an often neglected topic. While the advice to avoid troublesome items such as unsolicited mail and mass advertising mailing is good, there could be much more in the way of specific business advice. The choice of Internet provider only asks whether they provide all the Internet services you require, without anlysing the need for an information provider to set up anonymous ftp, gopher or World Wide Web servers. The chapter on an Internet business plan really only looks at a standard planning tool, with a few line items added for Internet service costs. This work should provide an adequate starting point for those interested in launching a business with support from Internet tools. Those who do should, however, spend some time getting used to the net, before rushing in. copyright Robert M. Slade, 1994 BKINTBUS.RVW 940929 ====================== DECUS Canada Communications, Desktop, Education and Security group newsletters Editor and/or reviewer ROBERTS@decus.ca, RSlade@sfu.ca, Rob Slade at 1:153/733 Author "Robert Slade's Guide to Computer Viruses" 0-387-94311-0/3-540-94311-0