BKPUBINT.RVW   961107
 
"Publicity on the Internet", Steve O'Keefe, 1997, 0-471-16175-6,
U$24.95/C$34.95
%A   Steve O'Keefe okeefe@olympus.net stevokeef@aol.com
%A   102043.243@compuserve.com
%C   5353 Dundas Street West, 4th Floor, Etobicoke, ON   M9B 6H8
%D   1997
%G   0-471-16175-6
%I   Wiley
%O   U$24.95/C$34.95 416-236-4433 fax: 416-236-4448
%P   401
%T   "Publicity on the Internet"
 
There are some nuggets of good advice for Internet publicity in this book. 
They tend to be buried in other material, and there is a lot to wade through to
find them.  The recommendations also tend to be of the "thou shalt not" than
the "thou shalt" variety.  In addition, many sections of text, as well as
numerous screen shots, get reused in the course of the book.
 
In spite of the problems, it is obvious that O'Keefe knows how to use publicity
to good effect since what he has convinced Wiley to publish (and, presumably,
readers to buy) is a 400 page pamphlet advertising his services.
 
copyright Robert M. Slade, 1996   BKPUBINT.RVW   961107

======================
roberts@decus.ca         rslade@vcn.bc.ca         slade@freenet.victoria.bc.ca
link to virus, book info at http://www.freenet.victoria.bc.ca/techrev/rms.html
Author "Robert Slade's Guide to Computer Viruses" 0-387-94663-2 (800-SPRINGER)