BKWEBVSN.RVW   961109
 
"Web Visions", Eugene Marlow Ph. D., 1997, 0-442-02453-3, U$29.95
%A   Eugene Marlow Ph. D. emabb@cunyvm.cuny.edu
%C   115 Fifth Ave., New York, NY   10003
%D   1997
%G   0-442-02453-3
%I   Van Nostrand Reinhold (VNR)
%O   U$29.95 800-842-3636 212-254-3232 fax: 212-254-9499 aburt-murray@vnr.com
%P   273
%T   "Web Visions"
 
Week in, week out, I get another "how to use the Web for business" book across
my desk.  And week in, week out, the author has gotten hold of a copy of
Netscape and gone surfing to look at all the pretty little corporate logos on
the net.  Lots of opinion, lots of gee whiz, lots of enthusiasm, and almost no
information.
 
Marlow has gone to a number of people involved with the creation, maintenance,
promotion, and business evaluation of a select number of the most successful
corporate sites on the Web.  He interviewed them in depth, and analyzed the
results.  The history and evolution of original plans to current activity is
included.  In addition, he has looked at the most recent business research into
Internet use.  The result is a thoroughly informed and tremendously practical
guide to Web creation and use.  (Not only on the Internet: three corporate
Intranet setups are studied as well.)
 
copyright Robert M. Slade, 1996   BKWEBVSN.RVW   961109
 
======================
roberts@decus.ca           rslade@vcn.bc.ca           rslade@vanisl.decus.ca
              Ceterum censeo CNA Financial Services delendam esse
  Please note the Peterson story - http://www.netmind.com/~padgett/trial.htm